Tuesday, September 22, 2009

Fall Forward

Everyone’s always saying that the spring season is a time for new beginnings and a fresh green perspective. You know… the whole butterfly into a cocoon, baby animal thing. No offense to spring, but that idea seems a little played out. To me, fall was always the more inspiring time of year. Maybe it was the start of a new school year and the opportunity to by tons of new pens (who doesn’t love school supplies?). Maybe because my birthday is in October (FACT: Black Sheep are typically born in October). And this year at Black Sheep is no exception. We have a whole line-up of new clients coming on board! If you think about it, lots of new beginnings happen in the fall. The most important week in fashion happens in the fall. The financial calendar begins in the fall. 30 Rock premieres in the fall. So maybe now is the time for YOU to give your marketing efforts a spring fall cleaning and a chance to start anew. Ask yourself the following questions… Is your marketing plan the same as it was last year? And the year before? When was the last time you took a calculated risk? Have you been playing it safe for too long? Where do you want your business to be this time next year? What will it take to get there? And… DO YOU KNOW WHAT TODAY IS? The first day of fall! The day YOU should revamp your brand. Starting a new ad or branding campaign is like buying a new suit or a snazzy pair of Louboutins. It will give your company the confidence it needs to be bold and step up your game. You know how they tell you to dress for success… for the job you want, not the one you have? Well, the same philosophy applies to marketing. The bigger your statement, the greater the impression and the more credible you’ll become in your market. Ever notice how the strongest businesses have the best, most memorable marketing and advertising approaches? It’s no coincidence. It’s understanding the need to be different, stand out and make a statement. And now it’s your turn. At Black Sheep, we firmly believe in the power of a creative campaign. So let that first cool breeze of the year energize you, and let us know where you want to go. This fall, we’re moving forward.

No comments: